Checklist for Starting an Eyewear Brand from Zero

Premium Eyewear Brand Launch Checklist

Expert-verified steps for successful market entry

This comprehensive checklist guides you through launching your eyewear brand with confidence. For expert assistance with any step, contact our team.

1 Brand Strategy & Market Positioning

Brand Strategy Insights

Developing a strong brand identity is crucial for differentiation in the competitive eyewear market. Consider these factors:

  • Emotional connection: 72% of consumers prefer brands that align with their values
  • Premium positioning: The luxury eyewear segment is growing at 8.3% CAGR
  • Sustainability: 67% of consumers consider eco-friendly materials important
Pro Tip: To start your own eyewear brand, please make sure these information are clear..

2 Product Development & Design

Product Development Guidance

Successful eyewear design balances fashion and function. Key considerations:

Material Options
MaterialProsCons
AcetatePremium look, customizableHigher cost
TR90Lightweight, flexibleLimited colors
Stainless SteelDurable, thin profilesLess adjustable
Our Recommended Approach
Turnkey Design Service

Our in-house design team can:

  • Create market-ready designs in 4 weeks
  • Handle all prototyping and testing
  • Ensure manufacturability from day one

Request Design Portfolio

3 Manufacturing & Production

Manufacturing Insights

Key Decision: Choosing the right manufacturing partner impacts quality, costs, and timeline.
Manufacturing Options
OptionProsConsBest For
Self-managedFull controlHigh risk/timeExperienced teams
BrokerNo upfront costsHidden markupsSimple projects
Turnkey PartnerEnd-to-end solutionSlightly higher costMost brands
Our Manufacturing Advantage
  • ✓ 15+ years eyewear specialization
  • ✓ ISO 9001 certified facility
  • ✓ 30% faster turnaround than industry average
  • ✓ Transparent pricing (no hidden fees)
  • ✓ Dedicated quality control team
Tooling Cost Comparison
Standard Factories $15k-$50k
Our Partner Network $8k-$35k
Shared Tooling $5k-$15k

*Tooling costs vary by design complexity and materials

4 Compliance & Certifications

Compliance Guidance

Our Compliance Services: We handle all certification processes for our partners.
Certification Timelines
CertificationStandard TimeOur ExpeditedCoverage
CE Marking8-12 weeks4-6 weeksEU/EEA markets
FDA Registration6-8 weeks3-4 weeksUnited States
SEDEX 4P4-6 weeks2-3 weeksEthical sourcing
Required Documentation
  • Technical specifications
  • Material safety data sheets
  • Quality control procedures
  • Manufacturing process description
Our Certifications
CE MarkFDA RegisteredSEDEX 4P CertifiedCostco CertifiedWalmart Certified

All our production meets international standards, and we provide complete documentation packages for your brand.

Request Certificates

Non-compliance can result in seized shipments, fines up to $10,000 per violation, and brand reputation damage.

5 Marketing & Brand Assets

Marketing Resources

Included With Our Service: Professional product photography for all your SKUs.
Essential Marketing Assets
AssetPurposeOur Offering
Product PhotosE-commerce, catalogs10+ angles per SKU
Lifestyle ImagesSocial media, adsAvailable Q2 2024
3D RenderingsPre-launch marketingAvailable now
Video ContentSocial media, websiteAvailable Q3 2024
Marketing Timeline
Pre-Launch
Launch
Ongoing
Brand Launch Package
  • ✓ 15 professional product images per SKU
  • ✓ 3D renderings for pre-orders
  • ✓ Basic marketing copy framework
  • ✓ Social media templates
  • ✓ Packaging design consultation
Recommended Marketing Budget
Startup Brands
$5k-$15k

Basic assets + digital ads

Established Brands
$20k-$50k+

Full omnichannel campaigns

Need Help With Your Launch?

Check what Shim Sight team can handle the part of this checklist for you.

Schedule Consultation

Want the Full Checklist?

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