Checklist for Starting an Eyewear Brand from Zero
Premium Eyewear Brand Launch Checklist
Expert-verified steps for successful market entry
This comprehensive checklist guides you through launching your eyewear brand with confidence. For expert assistance with any step, contact our team.
1 Brand Strategy & Market Positioning
Brand Strategy Insights
Developing a strong brand identity is crucial for differentiation in the competitive eyewear market. Consider these factors:
- Emotional connection: 72% of consumers prefer brands that align with their values
- Premium positioning: The luxury eyewear segment is growing at 8.3% CAGR
- Sustainability: 67% of consumers consider eco-friendly materials important
Pro Tip: To start your own eyewear brand, please make sure these information are clear..
2 Product Development & Design
Product Development Guidance
Successful eyewear design balances fashion and function. Key considerations:
Material Options
Material | Pros | Cons |
---|---|---|
Acetate | Premium look, customizable | Higher cost |
TR90 | Lightweight, flexible | Limited colors |
Stainless Steel | Durable, thin profiles | Less adjustable |
Our Recommended Approach
Turnkey Design Service
Our in-house design team can:
- Create market-ready designs in 4 weeks
- Handle all prototyping and testing
- Ensure manufacturability from day one
3 Manufacturing & Production
Manufacturing Insights
Key Decision: Choosing the right manufacturing partner impacts quality, costs, and timeline.
Manufacturing Options
Option | Pros | Cons | Best For |
---|---|---|---|
Self-managed | Full control | High risk/time | Experienced teams |
Broker | No upfront costs | Hidden markups | Simple projects |
Turnkey Partner | End-to-end solution | Slightly higher cost | Most brands |
Our Manufacturing Advantage
- ✓ 15+ years eyewear specialization
- ✓ ISO 9001 certified facility
- ✓ 30% faster turnaround than industry average
- ✓ Transparent pricing (no hidden fees)
- ✓ Dedicated quality control team
Tooling Cost Comparison
*Tooling costs vary by design complexity and materials
4 Compliance & Certifications
Compliance Guidance
Our Compliance Services: We handle all certification processes for our partners.
Certification Timelines
Certification | Standard Time | Our Expedited | Coverage |
---|---|---|---|
CE Marking | 8-12 weeks | 4-6 weeks | EU/EEA markets |
FDA Registration | 6-8 weeks | 3-4 weeks | United States |
SEDEX 4P | 4-6 weeks | 2-3 weeks | Ethical sourcing |
Required Documentation
- Technical specifications
- Material safety data sheets
- Quality control procedures
- Manufacturing process description
Our Certifications





All our production meets international standards, and we provide complete documentation packages for your brand.
Non-compliance can result in seized shipments, fines up to $10,000 per violation, and brand reputation damage.
5 Marketing & Brand Assets
Marketing Resources
Included With Our Service: Professional product photography for all your SKUs.
Essential Marketing Assets
Asset | Purpose | Our Offering |
---|---|---|
Product Photos | E-commerce, catalogs | 10+ angles per SKU |
Lifestyle Images | Social media, ads | Available Q2 2024 |
3D Renderings | Pre-launch marketing | Available now |
Video Content | Social media, website | Available Q3 2024 |
Marketing Timeline
Brand Launch Package
- ✓ 15 professional product images per SKU
- ✓ 3D renderings for pre-orders
- ✓ Basic marketing copy framework
- ✓ Social media templates
- ✓ Packaging design consultation
Recommended Marketing Budget
Startup Brands
$5k-$15k
Basic assets + digital ads
Established Brands
$20k-$50k+
Full omnichannel campaigns
Need Help With Your Launch?
Check what Shim Sight team can handle the part of this checklist for you.
Want the Full Checklist?
Get our expanded 75-point checklist with expert commentary.