Launch Your Vision: The Essential Guide to Starting Your Own Eyewear Brand (Budget, Timeline & Key Considerations)

Launch Your Vision

The Essential Guide to Starting Your Own Eyewear Brand

Budget Planning Production Timeline Key Considerations

Why Own Your Eyewear Brand?

$266B

Projected market by 2028

  • Higher profit margins
  • Full brand control
  • Direct customer relationships

The global eyewear market is experiencing explosive growth

Eyewear Production Cycle

Concept & Design

Weeks 1-4

  • Market research & trend analysis
  • CAD design & material selection

Prototyping & Sampling

Weeks 5-12

  • 3D printing & CNC machining
  • Multiple refinement rounds

Production

Weeks 13-24

  • Mass manufacturing of finalized design
  • Ongoing quality control

Shipping & Logistics

Weeks 25-28

  • Packaging and freight coordination
  • Customs & documentation

Marketing & Launch

Week 29 onward

  • Online/offline campaign deployment
  • Retail & influencer partnerships

Investment Required

Budget Breakdown

Cost CategoryEstimated Cost
Design & Development$2,000 - $15,000+
Tooling (Molds)$15,000 - $50,000+
Initial Production$10,000 - $50,000+
Estimated Total$42,000 - $200,000+

Key Cost Factors

Material Choices

Acetate
Metal
TR90
Bio-based

Production Timeline

 
6 months 12+ months
Tooling costs are your largest upfront investment and non-recoverable

Critical Success Factors

Manufacturer Selection

Choose partners with expertise in your material choices and target market compliance

Quality Control

Implement strict QC protocols at multiple production stages to protect your brand

Compliance

Factor in FDA, CE and other regional certifications from the beginning

Ready to Launch Your Eyewear Legacy?

Disclaimer: The content provided in this guide is for reference purposes only. Actual production costs and timelines may vary significantly depending on your specific needs, supplier capabilities, and regional logistics.