European Eyewear Market: Strategic Outlook 2026 - Chapter 4
Competitive Landscape Analysis
Strategic Positioning of Key Players and Market Share Dynamics
Market Share Distribution
2023 Market Share Overview
| Company | Market Share | Revenue (€B) |
|---|---|---|
| EssilorLuxottica | 28.5% | 8.1 |
| Fielmann Group | 15.2% | 4.3 |
| GrandVision | 12.8% | 3.6 |
| Safilo Group | 8.3% | 2.4 |
| Kering Eyewear | 6.7% | 1.9 |
| Others | 28.5% | 8.1 |
Market Concentration
Top 5 Players Market Share
Moderately Concentrated Market
EssilorLuxottica: Market Leader Analysis
Market Share: 28.5%
€8.1B
European Revenue (2023)
4.2%
Revenue Growth YoY
18.7%
EBIT Margin
Strategic Focus Areas:
- Vertical integration dominance
- Retail network optimization
- Premium brand portfolio expansion
- Digital transformation acceleration
- Sustainability initiatives
- Emerging markets penetration
Competitive Positioning Matrix
| Company | Market Position | Growth Strategy | Key Strengths | 2026 Outlook |
|---|---|---|---|---|
| EssilorLuxottica | Leader | Vertical integration & digital | Brand portfolio, retail network | Strong |
| Fielmann Group | Challenger | Value proposition & insurance partnerships | Customer loyalty, pricing power | Strong |
| Safilo Group | Specialist | Brand licensing & product innovation | Design expertise, manufacturing | Moderate |
| Kering Eyewear | Niche Player | Luxury brand exclusivity | High margins, brand prestige | Strong |
| Marcolin | Contender | Licensing diversification | Flexible production, design | Moderate |
Regional Market Dominance
Western Europe Leaders
Growth Market Dynamics
Eastern Europe:
Online Channel:
Premium Segment:
Recent Strategic Moves
Retail Network Expansion
EssilorLuxottica integrating GrandVision stores across Europe
Integration
Digital Transformation
Fielmann launching AI-powered virtual try-on platform
Technology
Sustainability Initiatives
Safilo introducing bio-based acetate collections
Eco-friendly
Brand Partnerships
Marcolin securing new luxury brand licenses
Licensing
Competitive Threat Assessment
Emerging Threats
Direct-to-Consumer Brands
Online-native players disrupting traditional distribution
High Impact
Private Label Expansion
Retailers developing exclusive brand portfolios
Medium Impact
Technology Integration
Tech companies entering smart eyewear space
Medium Impact
Competitive Advantages
Supply Chain Control
Vertical integration ensuring quality and margins
Sustainable
Brand Equity
Established brand recognition and customer trust
Defensible
Retail Presence
Physical stores providing fitting services and trust
Differentiating
Report Chapters
Market Share Trends
Key Players Snapshot
EssilorLuxottica
Fielmann Group
Safilo Group
Kering Eyewear
Emerging Players
Continue to Strategic Recommendations
Chapter 5 provides actionable strategies for different market participants